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Humble and Free is our way of life.

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What We Do

We offer in-person and digital l experiences that honor and celebrate nature, culture and community in Wadadli.The quality of our lives has been enhanced by humble and free living and we want to share and reap the benefits of it with you.


We host eco tours so that visitors and locals alike can experience the cultural and natural treasures of Antigua.


We curate authentic digital and in-person experiences that have limitless potential to educate and inspire.


 We are creating a diverse community of individuals who offer a range of natural products, sustainable services and experiences offering a range of guest experiences.


We create impact by supporting local communities, including hiring locally, collaborating with local businesses, artists, artisans, and contributing to micro-enterprise projects and other community development priorities.

Partnered for Positive Impact

Social impact is at the heart of our purpose to offer natural and eco-friendly experiences in the relentless pursuit of a more sustainable, healthier Wadadli.  

We believe in a future where all people have the chance to live humble and free. Beyond employment, 10% of Humble and Free experience proceeds goes towards supporting local community projects and enterprises. These initiatives range from agriculture and food sustainability to entrepreneurship and the arts. Have a look at some of our partners.

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Ras Richie

CEO & Founder


Kayla Joy

Co-Founder/Social Impact Designer

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Ras Tia

Assistant Tour Guide

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Rasta Roads Guide

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Master Italist Chef

Our Team

"For to be free is not merely to cast off one's chains, but to live in a way that respects and enhances the freedom of others."


Nelson Mandela

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